es for life has been a topic of conversation since a long time. Be it food, shelter, love, or education, all these have equally important role to play in an individual’s life. But since the times have changed, there are other things that have created a place for themselves in the list of Basic necessities. One of those things is Telecommunication. Since technology has occupied majority portion of our lives today, it is almost impossible for a person to stay out of touch from it, let alone live without it.
Applications of GIS
In this article, the relation between GIS and Telecom has been explained and analyzed in a descriptive way. Furthermore, you’ll get information related to Applications of GIS.
Telecom Industry: An intro
Before diving into the relationship of Telecom and GIS, its better to understand what a Telecom Industry actually is. It won’t be wrong to say that this industry is is one of the most vast spread industries of the World, providing its customers with varied numbers of services. It contains in itself a huge number of companies, some examples being: Jazz, Warid, Telenor, and Ufone.
Times have come can one can not even imagine a life without telecommunication, a life without interaction with one another. Being connected with far-living family, friends, relatives, and loved ones is a blessing brought to us through these companies. But where there are so many plus points that come along with this blessing, there is also a list of problems faced by the Telecom Industry. Discussed below are some of the problems faced by these industries. Also in the next section Applications of GIS has been explained.
Problems For Telecommunication Industry
The major issues that the industry encounters are listed below:
- Flawless Management
Managing a business or company is a hard task. The bigger the company, the more difficult the task becomes. Dividing resources as per requirement in different areas is a very crucial task.
- The race to stay up-to-date
Every Telecom company has to make sure that they are providing top-notch service to their customers and are in touch with the latest updates and have to have know-how of the network conditions of every specific area.
- Market Division per Interests
The division of users in the groups of Customers and Consumers is one of the main tasks under this heading. This task requires careful segmentation as it plays the role of the most vital attribute of the business.
- Providing error-free Network
This is also known as Capacity planning. This defines the issue of making sure that the network connections to all the areas of the country are being provided with speed and without errors. Read more about GIS at Mapever homepage.
These were just some of the problems faced by the Industry. But the real question is to find out ways in which they deal with these problems. Some of such ways are discussed below:
How GIS helps the Telecom Industry
The use of GIS in the Telecommunication Industry has been increasing rapidly since the past few years. In the past, Telecom companies mostly relied on information collected by their own team and their own resources. But since the rapid growth of cities, urbanization, and an increase in the number of mergers, it has become difficult to keep track of regions and networks. Here is where GIS comes to help.
GIS offers its mapping system and other tools like Automate Business Processing and Operational efficiency moderator to help increase the working and efficiency of companies. Due to this purpose, almost all Telecommunication companies have made the use and help of GIS a necessity in their Business.
How Geospatial Data and Mapping works in Telecom Industry
There are several ways in which Geospatial Data is integrated in the Telecommunication industry. Following are some of the examples:
Controlling and protecting a company’s inventory is really important, and requires responsible and safe hands as nobody wants their precious data to be lost. This process is called Mobile Asset Management and Monitoring. The safest and most accurate way to monitor and keep in check all this information is to use the help of GIS. GIS provides up-to-date tracking, future planning based on the track records, and solutions to MAM issues, in an easy and trustworthy way. Following are some of the tasks it does:
- Providing weather reports beforehand so services can be modeled accordingly
- Providing Maps of roads and lanes to make sure safe deliveries and traffic free routes
- Providing calculations of starting and ending periods of different services provided by the company
The Role of GIS in Customer Service
Customer Service is a very important part of any business, and it won’t be wrong to identify it as one or the factors that make or break a company. Customer service is what makes a customer choose one company over another. These are one of the Applications of GIS.
It includes being nice and polite to your customers, providing them services on time, responding to their queries and complaints in a timely manner and never compromising on the quality of your services.
It is extremely easy to avail all these services using the GIS technology and software. Through this, a customer service representative can get to know about all the information regarding a customer, his choice, and previous records with the company, all through using just GIS location system. GIS helps to solve customer related problems in an effective way, and is thus a great way to be used in companies.
The Role of GIS in Marketing
Marketing plays a vital role in Telecommunication industry, as these companies depend on marketing and networking to assure they are providing the right services to the right areas. These companies operate in their Service Areas and their infrastructure is directly connected to the location of their customers. Roles of GIS in Marketing is also one of the best Applications of GIS.
This is an example of Market Segmentation. With the help of GIS, marketing strategies can be employed to market their services and their benefits more effectively and in lesser time to a larger audience. This way, these companies can target the right customers in specific areas, and market growth can thus be determined.
Still, there are some problems that can be faced in such situations as well:
- Different customers have different demands. The company needs to be well aware of all the problems and should provide proper solutions.
- Sometimes it gets difficult to keep track of customers in specific areas due to fluctuating numbers.
The Role of GIS in Capital Planning
It is all the data that defines the current and future telecommunication demands of a company and its customers. It helps in determining about the pros and cons of different services beforehand, so that when and if the problem occurs, the company should have a solution to it.
Effective Capital Planning needs the company to be up-to-date and fast responding to issues. Following are some of the problems that occur while creating a Map for he use of Capacity planning:
- More people are required to run it
- It demands specialized survey tools along with a trained personnel
- Drawing of the map requires the services of an illustrator
- A map can not be rendered once its printed. A new map has to be made all over every time there is a change
The Role of GIS in TNE and Operations
TNE stands for Telecommunications Network Engineering. With the advancement of technology and the rapid increase of it by users, it is getting tougher for telecommunication companies to to compete. Wireless technologies add another level to this competition. Introduction of 5G is another add-on as well, due to which the companies are bound and forced to change their networking designs.
Redesigning all the networking web and also catering to the changing public demands can be a tough job for any company. All this haste can cause some glitches in the systems, services and monitoring methods. Some of those are listed below.
- Sorting out of glitches requires technicians, which means giving money away
- When more than one problem occur, it results in delay in solving one of them, which might disturb the customer
The best solution to these problems is to use GIS for performing preliminary analysis and take out customer data and other useful information and configure the settings according to problems, customers, locations, and demands. GIS helps in cutting down costs and providing accurate results faster.